Certificate in Marketing Basics

150,000 USh

Teacher	Administrator
Last Update	08/25/2023
Completion Time	4 hours
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Course
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Professional Paid Development Advanced

Module One: Getting Started
- Workshop Objectives
Module Two: What is Marketing?
- What is a Market?
- Marketing is Not Selling
- Understanding Customer Needs
- Defining Your Product or Service
- Module Two: Review Questions
  
  10 xp
Module Three: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
- Module Three: Review Questions
  
  10 xp
Module Four: Common Marketing Types (II)
- Guerrilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
- Module Four: Review Questions
  
  10 xp
Module Five: The Marketing Mix
- Product
- Price
- Promotion
- Place
- Module Five: Review Questions
  
  10 xp
Module Six: Communicating the Right Way
- The Marketing Pitch
- Sell Value, Not the Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
- Module Six: Review Questions
  
  10 xp
Module Seven: Customer Communications
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
- Module Seven: Review Questions
  
  10 xp
Module Eight: Marketing Goals
- Brand Switching
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
- Module Eight: Review Questions
  
  10 xp
Module Nine: The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
- Module Nine: Review Questions
  
  10 xp
Module Ten: Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
- Module Ten: Review Questions
  
  10 xp
Module Eleven: Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
Module Twelve: Wrapping Up
- Words from the Wise
- End of Course Certification

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